/ Design + Creative Direction
Sue Yin is a full-time web and part-time graphic designer currently based in Kuala Lumpur, Malaysia.
With a strong interest in crafting human-focused experiences both virtual and physical, on her off days you can find her still trying to brew the best cup of coffee, reading up on human anthropology, and learning how to sew (but not all at once!)
kausern.co
Beginning as a humble passion project, leadership coach Kausern Hieu is out to dispel the old autocratic style of leadership, educating and providing resources for budding young leaders in the advertising industry.
Working closely with Kausern, we developed a cohesive visual identity system and a definitive tone of voice to help strengthen his brand across all social media platforms, including blog/resource hub, Building Better Leaders.
Studio: Freelance
︎︎︎ view site
︎ Identity, Copywriting, Social Media, Website
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The Grange
Completed in 1997, Ampwalk - also known as Ampang Walk - provided a warm, cosy, convenient and friendly shopping, and dining spot to its surrounding neighbourhood for two decades.
In 2020, Ampwalk underwent a much-needed facelift and refresh as The Grange. I expanded the visual identity from logo and typeface to reflect the building’s heritage of a family-friendly, community-driven neighbourhood mall but with a fun, fresh atmosphere.
Studio: Freelance
︎︎︎ view site
︎ Identity rollout, Copywriting, Social Media, Website
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Delightful Bites
Website design for a online store supplying ethical and sustainable goods in Malaysia.
Bringning in a fairtrade, primarily female-employed coffee brand from Rwanda as their first product, Delightful Bites aims to promote a more down-to-earth, meaningful lifestyle through their curated products.
Studio: Freelance
︎︎︎ view site
︎ Website, Copywriting
JOURN
Identity development, website and print collateral for a casual fine dining restaurant in Petaling Jaya, Malaysia.
Championing locally sourced ingredients, (i) The playful journey of experiencing food and; (ii) Making casual fine dining more accesible to the general public were integral to the restaurant’s concept and an identity was formed around those values.
Studio: Freelance
︎ Identity, Website
USER/MANUAL
Editorial design for USER/MANUAL’s 1st edition titled “Coping Mechanisms”.
USER/MANUAL is a zine project of personal essays, poems and photos on the topic of mental illness and the ways of coping with it.
Studio: Freelance
︎ Publication
